Nigeria’s economic prospect remains bright – Guinness MD

Managing Director and Chief Executive Officer of Guinness Nigeria Plc, Mr. Seni Adetu

The Managing Director and Chief Executive Officer of Guinness Nigeria Plc, Mr. Seni Adetu, has expressed his confidence in the nation’s economy, noting that it holds bright prospects for investors and other stakeholders.

Speaking at the Annual General Meeting of the National Institute of Marketing of Nigeria, NIMN, in Lagos, the Guinness boss said that  the the fundamentals of the nation’s economy looks bright with over 60 percent of her population belonging to the age bracket of 20s.

He noted that the world is witnessing a changing lifestyle, with consumers becoming increasingly choosy and brand-led. This he, noted, creates a big challenge for the marketing group since this has made it imperative for them to be innovative to be able to meet the changing tastes of the consumers.

‘Marketers must be ready for a whole lot of challenges; consumers’ lifestyles are changing. Regulatory framework is getting more intrusive, but a marketer should know how to behave in this changing world, since marketing is critical to growth. He must be ready to think out of the box,’ he stated.

The Guinness boss also advised marketers  on the need  to have a deep knowledge of  consumers’ wants  and  the imperative of  adopting new strategies and innovation to enable them make a success of their career.

He argued that one of the ways marketers would be able to unleash the power of marketing is by constantly investing in their growth. This, he added, would enhance their movement to the top of the organisation’s leader.

‘Gone are the days when marketing professionals were finding it difficult getting their ways to the chief executive seats. Today, the numbers of marketing professionals, who are chief executives, are growing. In Diageo, the parent company of Guinness, 80 percent of its chief executives come from the marketing community,’ he stated.

This, he however added, would not be achievable if marketing professionals failed to invest in their growth and position themselves for such opportunities.
- The Vanguard